The goal of this campaign was rebranding for the company. A highly technical product, the Aeropress is a brewer designed by a former NASA engineer. Each product is made with precision and care to simplify the everyday cup of coffee and we want to make the product more approachable.

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The challenge: AeroPress is a highly technical product that can be

intimidating and unapproachable. With regular coffeemakers being a commodity in the average kitchen it is hard to sell a coffee brewer with more complexity.

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